Report On A Richard Rogers Architecture Essay

This study is written to admit an architectural design icon, Richard Rogers. I will be looking at this adult male ‘s life and his achievements. Richard Rogers is my design icon because his edifices are bold, make bolding, attention-getting and of class, inspirational. To acquire the information and research I need, I will be chiefly garnering it from the cyberspace, interviews and picture every bit good as any books I can come across. Hopefully, after reading this study you will understand why Richard Rogers is considered a design icon non to merely myself, but the remainder of the universe. Richard Rogers As a individual, Richard Rogers has lead an unbelievable life, born in Italy, he trained at the AA ( Architectural Association ) and Yale University go forthing with an impressive sum of makings. Richard Rogers, his spouse Norman Foster and their married womans Su Brumwell and Wendy Cheesman, set up an architectural pattern called Team 4, although this partnership merely lasted a 4 old ages, Richard continued to get married Su, and make a new partnership with Renzo Piano when they so designed the first of many inspirational edifices, the Pompidou Centre. Richard won assorted awards for many different edifices, even though he did hold some jobs with the populace about his edifices, he did travel on to plan another edifice, the Lloyd ‘s edifice in London, which is much more popular today than it was when it was being built. Richard has visited many different states go forthing his grade in many of them, including the United Kingdom, Spain, France, Germany, New York and Japan. He has inspired many people with his edifices and his finding. He has non being afraid of seting his thoughts frontward, and has been given both heartache and congratulations by the populace. He is committed to guaranting that his edifices should be â€Å" people ‘s topographic points † . The BBC invited Richard as the first designer to give the BBC Reith Lectures for a series called ‘Cities for a Small Planet ‘ . Richard even became the Chief Advisor on Architecture and Urbanism to the Mayor of London, he has besides been a president of the Tate Gallery and Honorary Trustee of the Museum of Modern Art in New York. If that was n't plenty, he even went on to be knighted and became Lord Rogers. Richard Rogers has many accomplishments and has done many, many things over his life-time, below is a short timeline of some of his most singular accomplishments. Richard Rogers was born in Florence, Italy in 1933. Richard moved to London to travel to the Architectural association. He so went on to derive a maestro ‘s grade from Yale University in 1962. Richard met up with former Yale pupil Norman Foster and began an architectural pattern called Team 4 with their married womans, although the partnership merely lasted a few old ages, Richard rapidly found a new spouse, Renzo Piano, who together won the Prizker Price their edifice the Pompidou Centre which was built in 1977. His following chief edifice was Lloyds edifice in London which was completed in 1986 which became merely every bit much of a memorial as large ben. The European Court of Human Rights ( 1995 ) is really popular in France, for its antic expressions. The Barajas airdrome in Madrid was besides a caput Turner. The Millennium Dome though truly was a antic construction, stand foring so much in such a alone manner, this was completed in 1999. Another large undertaking was London Heathrow Terminal 5, there was so much to this undertaking, but it was eventually completed in 2008. And eventually, a existent memorial, Three Word Trade Centre, it is said to be completed between 2011 and 2015, it is to stand following to two other towers built by other designers utilizing the same manner. Born in Italy 1933 Architectural Association, Yale University 1954 1959 Fullbright, Edward Stone and Yale Scholar 1961 1962 Team 4 1963 1967Pompidou Centre1977Richard Rogers Partnership 1977 RIBA Gold Medal 1985Lloyds edifice1986Knighted 1991 BBC 1995The European Court of Human Rights in Strasbourg1995Lord Rogerss 1996Barajas airdrome1997Tomas Jefferson Medal 1999Millennium dome1999Chief adviser on architecture 2001 2009 Stirling Prize 2006 Minerva Medal 2007 Pritzker Prize 2007London Heathrow terminal 52008Three World Trade CentreOn-goingBuildingsRichard Rogers has designed many edifices, most popular are the Pompidou Centre in Paris, in London he designed the Lloyd ‘s Building, the Millennium Dome and London Heathrow Terminal 5. The European Court of Human Rights edifice in Strasbourg, Barajas airport terminal 4 in Madrid and the National Assembly for Wales edifice were besides antic constructions.The Pompidou CentreThe Centre Pompidou was Richards first edifice created aboard Renzo Piano in 1977, the design of which won the Prizker Prize in 2007 by fundamentally making the edifice inside out. This meant that all the parts you would normally anticipate to see indoors, like the stepss, air canals, plumbing, overseas telegrams, etc. were all on the exterior of the edifice making monolithic indoor infinite, which is peculiarly utile as this peculiar edifice was used as an art museum, in fact, it is the largest museum for modern art in Europe. Not merely was this edifice functional, it besides complimented its usage for an art museum, affecting its visitants before they even entered the edifice. In theory, holding the internal care, such as the plumbing and air canals, should besides do the edifice easier to keep. Another congratulating facet of the edifice is how each external portion has being colour coded to do certain they stood out instead than intermix in. The Pompidou ‘s original programs were really much more excessive to get down, including traveling internal walls and adjustable floors, which unluckily, did non do it into the concluding design. Richard was at first loath to set this design frontward as he was confident that the Gallic authorities would turn it down, but as it has it, they did n't, and although it was criticized at first and claimed to be ‘ugly ‘ it is now complimented on being â€Å" one of the most singular edifices of the twentieth century. †The central office for Lloyd ‘s of LondonRichard used the Pompidou centre as an inspiration for his following edifice, the Lloyds edifice in London. This was a monolithic undertaking as the old edifice was created in steel where as this one of concrete. Once once more the edifice was designed with its internal parts, outdoors, this even included glass lifts which were the first of their sort in the UK, every bit good as the overseas telegrams, stepss, pipes and even the lavatories. This, of class, left big unfastened infinites on the interior. Once once more the Lloyds edifice was brilliantly coloured and brilliantly lit. The populace at first feared this would do this edifice an ‘alien ‘ is really â€Å" regarded as one of the finest edifices on London since the 1980 ‘s †The Millennium DomeThe millenary dome is another 1 of Richards ‘s creative activities. It is a really cagey design with 12 towers or ‘arms ‘ squeeze outing from the white canopy which support the roof of the construction. Stretching out a monolithic 365m diameter, the Dome is the biggest 1 in the universe. The design of the construction is besides cagey as you will detect 365m in diameter, one metre for each twenty-four hours of the twelvemonth, every bit good as one tower for each month of the twelvemonth. Although you would of ne'er of realized until person mentioned it, it ‘s still a singular thing to hold built in. On the interior there was a big unfastened infinite with a fanlight in the centre of it all to make full with whatever the users would wish, which for the millenary, was split into 13 different zones to educate the populace in an synergistic manner, unluckily, the ?43 million constructing merely brought in half the expected visitants and was eventually converted into the 02 Arena. The millenary dome was a singular construction built for the millenary and had been planned for since 1996, and was originally planned as a impermanent construction to last merely 1 twelvemonth, but as it happens, it ‘s lasted much longer.175 Greenwich Street175 Greenwich Street is the future site of the 3rd universe trade centre. The construction will stretch up to 1155 pess with 71 narratives, four of which will be below street degree. The edifice will busy 200x 198 pess. The edifice itself has been designed to the highest energy efficiency evaluations. It is to hold a cardinal concrete nucleus utilizing a steel frame on the exterior of the edifice. It is planned to be completed between 2011and 2015 depending when the site is available to developers. The edifice will besides be accompanied by two other towers built by separate designers but hired by the same company, Silverstein Properties. All three edifices are to hold the same manner.London Heathrow Terminal 5Terminal 5 was eventually approved in 2001 after a 46 month public enquiry, the longest public enquiry in British history. In 2002 work had eventually started and was non completed until 2008. The new terminus means that the airdrome can back up a much higher rider capacity, but it will non hold any more flights, although conservationists say it will take to more flights and pollution. For the terminus to be built, two rivers had to be diverted. Using unreal waterways to successfully deviate the rivers allowed the ?4.2 billion edifice to be built. Terminal 5 had to include a railroad station and several other edifices every bit good as a control tower ; this truly shows how large the undertaking really is.MannerRichard Rogers has been accused of holding several different manners, he himself is committed on his edifices being â€Å" people topographic points † , although this is non usually classed as a manner, he surely has made it into 1 with his constructions have extremely big indoor infinites. Bowellism is another manner related to his first edifice, the Pompidou Centre. Having the internal constituents such as the lifts, pipes, stepss and overseas telegrams externally, means that there is an unreal sum of floor infinite, which, for an art museum, is really utile. Post-modern is referred to another one of his constructions, the Lloyds edifice in London, holding all the constituents clearly seeable, and so brilliantly painted, and so brilliantly illume When Richard was younger, he dreamed of constructing a Zip-up house where his parents would populate, a zip-up house fundamentally means ready to piece or a level battalion house. Having walls, floors, panels and so on prebuilt and fabricated doing the edifice energy efficient, and easy to set.DecisionAs you can see, Richard Rogers has lead a singular life, constructing many inspirational edifices such as the Pompidou Centre, go forthing his grade in many states such as England, and many metropoliss such as Strasbourg, he has received many good merited awards for his edifices and has even been knighted by the queen. He has an unbelievable design oculus, and is non afraid to travel outside of the box, or in some instances, the edifice, and even though some of his edifices have been criticized severely, in the terminal, they ever came out positive. The fact that Richard is still planing, and his designs still make the public pant is astonishing, hopefully he will go on to construct and design for every bit long as possible, and I ‘m certain that many people will be inspired by his work and his life. All of these things, and many, many more, rebelliously make him a supreme pick of a design icon.RecommendationsTrying to urge anything for Richard Rogers is highly hard as he has done it all, he ‘s traveled, he ‘s married, he ‘s left his grade, he ‘s divine, he ‘s lived, if anything people should look at his life and do recommendations for themselves. Make what you love making, and do it until you die, do n't be afraid of seting your thoughts frontward, and battle for what you want.

Value Judgment and Consumerism: Evaluating American Consumer Culture

This essay argues that American consumer culture is largely driven by the economic, social and psychological landscape of consumption- which blurs the distinction between needs and wants of American consumers. Values of goods and products are therefore judged on the basis of how they satisfy personal wants instead of the intrinsic value of the products or services. However, while this is the case, American consumers have become more demanding and particular with products and services.The irony shows that Americans are driven by a consumerist culture; consumption and value judgment are made based on the personal and aesthetic value of products but competition is making consumers more knowledgeable in choosing their products. American Culture of Consumption Consumption in American society has been regarded as a standard of living and a way of life- the bulwark of which is fuelled by a commodity culture that emanates from the abundance in production and from a sociological point of view , a way to distinguish and create bonds with each other (Friedman, 2).Consequently, it is not only the economic and sociological value that determines how Americans values goods and services- to a large extent, the psychological impact of consumption particularly the emotional gratification which has been celebrated and integrated in popular culture drives the value of goods and services regardless of their true meaning to the American consumer.Significantly, American consumer culture rests on the principle that people work because they want to have the material things that they think they need- things that their social circle has or even people in mass media. To a large extent, American consumer culture is fuelled by big businesses which seek to make consumerism of every American a trend rather than a pursuit of better value. Fundamentally, this hastens the ability of American consumers to draw the line between what is needed and what is wanted thus, making mistaken valuation of pr oducts and services.First, consumerism in American society is largely driven by mass media which largely dictates the value of products and services. Consumers’ belief in the value of an object is a construct that is driven by companies seeking to attain profitability- with the aid of mass media, companies capitalize on value creation consumers are made to want a product and are made to need them regardless if they really need the product or service (Plaster and Alderman, 2).The control of companies on the perception of the consumers on the value of the product and services in turn alters the psychological and social acceptance of a product- the more popular a product is, the higher the value it has according to the society. Thus, popular culture becomes more than an individual construct but rather, it becomes a social construct to which valuation of products and services are manufactured in the media and consumed by the American public. For instance, the I-pod by Apple is no w considered by any American youth to be a necessity.This is not the case for countries in Africa and to several countries in Asia. However, due to the massive influence of mass media, owning an I-pod is now considered as a necessity instead of being a fancy product. This is because American popular culture has accepted and embraced the trend thus, making its way into the lifestyle of the people. Essentially, the value of an I-pod or a product for that matter becomes prominent. This is regardless of whether it is needed to survive.Second, inability of American consumers to value products based on its intrinsic merits emanates from the materialist-fuelled society. Essentially, American consumer culture emerged from the association of materialism with that of the family, sexuality and the individual- realities that have given the essence of existence and in order to be participants within the American culture (Agnew, 4). The association of social status and importance has been related to consumerism- the more one consumes, the higher the social standing one attains.Thus, the belief of consumers that getting or buying the most expensive brands would make their social standing better is again fuelled by the business environment and mass media. Due to societal pressure which can come from the family and one’s social circle, American consumers become susceptible to the creation of needs and in the process, disregarding their personal perception or valuation of a product. For instance, while mainstream society values affordable products, the need to get the latest models and the best brands drives competition to create brand names that precedes their reputation.This is the reason why surplus goods are abundant and midnight sales are frequent. The insatiable drive to get the new products that neighbors or relatives have further blurred the accurate valuation on the real value of the product. However, while mainstream American consumers neglects the intrinsic va lue of the product they are purchasing, another group of American consumers have emerged in recent years- those who have been advocating ethical and pragmatic consumption.Valuing a product or service according to Cohen, Comroy and Hoffner (67) necessitates the consideration of ethical consumption when making ordinary purchases in order to lessen the exploitation of the environment and the natural resources as well as the indiscriminate use of cheap labors to produce affordable and quality goods. This stream of consumers’ advocates for the vigilance and empowerment of the American public in choosing the products or services those are basic and fundamental to survival.While this has yet to receive much support in the society, this movement is gradually taking ground. Finally, with the advent of internet and technological revolutions, consumerism in American society is further heightened. The easier access to products and goods oftentimes, without looking at the products further diminishes the ability of consumers to make an accurate valuation of the products. Conclusion Essentially, American society values consumerism and materialism and in the process, the distinction between consumer needs and consumer wants have become indistinct.To a considerable extent, the inability to distinguish between the two has propelled the inability of most consumers to value products and services. Thus, while there are segments of the society that has opposed this type of consumer culture, the predominant and mainstream American culture continues to consume and spend on products that they may know little or nothing about. Works Cited Cohen, Maurie, Comrov, Aaron and Hoffner, Brian. â€Å"The new politics of consumption: Promoting sustainability in the American marketplace.† Sustainability: Science, Practice and Policy. 1, 1(2005): 58-76. Plaster, Gary and Alderman, Jerry. â€Å"Customer value creation: A platform for profitable growth. † Charter Consulting. 1 (2006): 1-7. Friedman, Monroe. â€Å"The consumer culture research landscape. † The Journal of American Culture. 30, 1(2007): 1-5. Agnew, J. C. ‘‘The Consuming Vision of Henry James. ’’ The Culture of Consumption. Eds. R. W. Fox and T. J. J. Lears. New York: antheon, 1983.

Brief about Investment Management

Finance Brief about Investment Management Introduction Every individual saves some part of his or her income for any unforeseen situation. In addition to this, saving is also important for every person as adequate amount of money in the account after retirement will ensure a better and tension free life. But putting money just in locker is considered as dead investment as the saved amount will not grew. Further, it is also a well known fact that human being is a greedy animal (Pihlman, et. al., 2011). He wants to see his money growing in leaps and bounds and for this purpose only, instead of putting money just in the lockers, now day people are more interested in investing their capital in certain areas which gives good returns (Pihlman, et. al., 2011). In order to make quick bucks, people are investing their savings in different schemes which delivers good returns. In this regards, stock market has come up as one of the most popular areas in which people are readily investing their money on different-different stocks for getting higher returns. Putting money in savings accounts does not reap higher returns, so now day people are more interested in share market as it has generated better returns in recent past (Focardi and Fabozzi, 2004). But before investing money in the stocks of different companies, it is essential for every investor to have adequate knowledge regarding the investment management. Investment management can be defined as purchase and sale of investments within a portfolio. The area of investment management is quite wide which includes banking, budgeting activities and taxes; but in general perspective investment management refers to trading of securities and portfolio management to attain some desired goals (Pihlman, et. al., 2011). Major activities involved in investment management are: Analyzing financial statements of the companies Selection of stocks Selection of assets Implementing desired plan, and Continuous monitoring of investment activities (Fabozzi, 2008). Investment Objectives and Philosophy Objectives Below mentioned are main objectives of all the investors depending on their risk taking capabilities and stage of life: Income: The main motive behind making investment of all the investors is generating income. They consider share market as alternative source of income and invest in securities which deliver higher returns (Focardi and Fabozzi, 2004). Growth and income: Another investment object of an investor is both; capital gain and income. Most of the people dont only want extra income; rather they also want appreciation of their capital. Capital appreciation is associated with the risk taking capability of an investor. Safety: Investments are never considered to be safe as some kinds of risks are always associated with them. Still there are some investment products such as government bonds, fixed deposits which deliver low but continuous returns. People who invest in such instrument have main objective of security of their invested capital (Fabozzi, 2008). Growth: Unlike growth and income, an objective of some of the investors is only growth, that is, they do not want any income from their investment, rather just want to see their capital growing. Such investors invest in commodities, property market, gold, mutual funds, etc. Active trading / speculation: Another objective of investors is active trading or speculation of the market activities (Focardi and Fabozzi, 2004). Apart from above stated objectives, some of the other objectives of investment are tax exemption and liquidity. Philosophy Different people have different motive behind making investment in any form of instrument. Thus, investment philosophy defines certain principles on the basis of which an individual makes decision of investment (Swensen, 2009). These philosophies may vary from people to people such as: Fundamental Investing: With this philosophy, an individual or group evaluate the earnings prospects of the firm and on the basis of that makes their investment decision. Value Investing: In such kind of philosophy, investor analyzes all the stocks and identifies the companies whose stocks are undervalued. Further, such individuals believe that there are higher chances of these stocks to deliver better returns (Brentani, 2003). Growth Investing: Investors with such philosophy believe that it is beneficial to invest in those stocks which are form the emerging sectors. Products and services which are from emerging sectors have higher growth prospects and are expected to deliver returns at higher rates (Smithson, 2003). Technical Investing: These are the individuals who invest on the basis of past performance of the stock and neglect its current standing. Such investors evaluate the past data of the companies and on the basis if analysis of the data makes sell or buy decision (Kendall and Rollins, 2003). Socially Responsible Investing: Investors with such kind of philosophy looks for those stocks which actively participate in corporate social activities. They feel those companies which follows ethical business standards and stick to moral standards will produce better results in comparison to other companies (Focardi and Fabozzi, 2004). Contrarian Investing: Investors with this kind of philosophy are handful in the market. They perform just opposite kind of activity in relation to the rest of the market. There trading decisions are contradict to the majority of the market. For example, if the other investors will go for buying of certain stocks, they will go for its selling and vice versa (Pihlman, et. al., 2011). Portfolio Strategy and Asset Allocation Portfolio Strategy Investors invest in more than one stock on the basis of performance of particular stocks. Thus, combination of all the stocks is known as portfolio of stock. Portfolio strategies are not but general guidelines that help investors in strategically investing in stocks of different companies so as to meet their financial goals. It deals with designing of optimal portfolio and asset pricing. In this regards, risk return trade off is the best tool which is widely used by the investors in selection of optimal portfolio (Kendall and Rollins, 2003). Further, the Capital Asset Pricing Model (CAPM) shows that measure of sensitivity () is in proportion to the assets risk premium. Asset Allocation While putting money in any investment instrument, it is essential to properly allocate the funds in different assets. Thus asset allocation can be termed as investment strategy that helps in adequately investing money into different stocks or instruments so that the portfolio can achieve a balance between risk and reward. In other words it can be said that this strategy deals in adjusting the percentage of different assets in the portfolio as per the investment time frame, goals and risk tolerance capacity of an investor (Kendall and Rollins, 2003). Basically this strategy is adopted by the investor for diversifying its investment portfolio so that overall risk from the investment can be reduced. Return of an investment is majorly dependent on the allocation of the assets in the portfolio. Characteristics of different assets are different from each other and they perform differently in different economic scenario and market conditions. Further, different investment instruments delive r different returns and these different returns are not perfectly correlated (Kendall and Rollins, 2003). Thus, an optimal portfolio is one which is quite diversified, that is which consists of different-different investment instrument with varied characteristics so that overall risk from the investment can be reduced and still the investment reaps higher returns. Here are some of the strategies that can be used for achieving optimum assets allocation: Strategic Asset Allocation: this is the most common method of asset allocation and focuses on the concept of basic policy mix. That it, it includes stocks form each asset class based on their expected rate of returns. For example, the portfolio may consist of fifty per cent bonds with annual return of five per cent and fifty per cent stock with annual return of ten per cent so as to achieve a return of about seven and half per cent (Focardi and Fabozzi, 2004). Constant Weighting Asset Allocation: The above focus on buy and hold concept. Thus, even if the scenario changes, the portfolio remains the same. To overcome from this, one may adopt a constant weighting asset allocation approach. In this approach, the investor keeps on rebalancing the portfolio as per the changes in the economic and market conditions. For example, if some stock is not performing well and its prices are going down, investor can invest on it and other the other hand, if price of any particular stock is going up, the investor can sell that stock (Focardi and Fabozzi, 2004). As such there is not thumb rule for time of rebalancing the portfolio in strategic and constant weighting assets allocation, but generally it is advice to rebalance the portfolio when the actual value of the portfolio changes five per cent from its original value. Tactical Asset Allocation: If an investor invests for longer time duration, in such cases the above stated allocation strategies proves to be rigid (Pihlman, et. al., 2011). Therefore, sometimes it is beneficial to invest in some securities for shorter time period to practice tactical deviation and to benefit from exceptional investment opportunities. Further, this strategy brings flexibility. This is regarded as moderately active strategy but in this the investor must have knowledge of short term investment opportunity, so that later on he can again rebalance the portfolio (Pihlman, et. al., 2011). Dynamic Asset Allocation: Next strategy adopted by some of the investors is dynamic asset allocation strategy. It is also an active asset allocation strategy in which investor keeps on adjusting the proportion of different investment instruments with the rise and fall of market. Further changes in the economic conditions also force an investor to change this asset mix (Pihlman, et. al., 2011). Dynamic asset allocation strategy is just opposite of constant weighing strategy as in this strategy investors buys or hold those assets which are rising and sell those assets which are declining. For example, due to certain reasons if stock market starts declining, an investor starts selling his assets assuming that the market will fall further and similarly if stock market starts performing well, investor buys stocks with a hope that the market will continue to perform well (Focardi and Fabozzi, 2004). Insured Asset Allocation: Another asset allocation strategy which is practiced by many investors is insured asset allocation strategy. Under this strategy an investor set the base value of the stock and tries that the portfolio value does not go below the base level. As long as the value of portfolio is above the base value or is increasing, investor practices active management and tries to keep on increasing the value of the portfolio (Focardi and Fabozzi, 2004). On the other hand, if the value of the portfolio, due to some reason starts declining, investor starts investing in risk free assets such as government bonds, fixed deposit, etc. so as to limit the base level. This type of strategy is practiced by investors who want secured returns and are involved in limited active portfolio management (Pihlman, et. al., 2011). Integrated Asset Allocation: Last in this series is the integrated asset allocation strategy. Under this strategy, while deciding the elements of the portfolio, investor considers both the parameter; his economic expectation and his risk taking capabilities (Kendall and Rollins, 2003). All the above stated asset allocation strategy only considers future economic expectations of an investor and does not focus on his risk taking capacity or his investment risk tolerance. But in case of integrated asset allocation strategy, it considers various aspects of all the above stated strategies. In addition to economic expectation, it also accounts for rise and fall in stock market and risk tolerance capabilities (Focardi and Fabozzi, 2004). Among all the strategies, integrated asset allocation strategy is the broadest asset allocation strategy, but it allows investor to practice only one asset allocation strategy at a time, either dynamic asset allocation strategy or constant weighting asset a llocation strategy (Kendall and Rollins, 2003). References Fabozzi, J. F. 2008. Handbook of Finance, Financial Markets and Instruments. John Wiley Sons. Focardi, M. S. and Fabozzi, J. F. 2004. The Mathematics of Financial Modeling and Investment Management. John Wiley Sons. Pihlman, J. et. al. 2011. Investment Objectives of Sovereign Wealth Funds - a Shifting Paradigm. International Monetary Fund. Swensen, F. D. 2009. Pioneering Portfolio Management: An Unconventional Approach to Institutional Investment. Simon and Schuster. Brentani, C. 2003. Portfolio Management in Practice. Butterworth-Heinemann. Smithson, C. 2003. Credit Portfolio Management. John Wiley Sons. Kendall, I. G. and Rollins, C. S. 2003. Advanced Project Portfolio Management and the PMO. J. Ross Publishing.

Click on the link to read the information Assignment

Click on the link to read the information - Assignment Example Harmful algal blooms are uncontrolled breeding of algae in the aquatic environment. Some produce harmful chemicals in lakes or oceans, but even non-toxic blooms are also harmful to the environment. Harmful algal bloom produces dangerous chemicals that can contaminate marine life. Harmful algal bloom results in massive death of aquatic life. Human illnesses caused by harmful algae are because of consumption of seafood contaminated with toxins from algae. These diseases are paralytic shellfish poisoning, diarrhetic shellfish poisoning, neurotoxic shellfish poisoning, and ciguatera poisoning. Mote marine laboratory and South Florida University use robots immersed under water in the study of red tides. Red tide is a name of an algal bloom induced by species of algae well known as dinoflagellates. This type of algal bloom exhibits red colour. Local authority for instance at Tampa Bay, are trying to control it by frequently monitoring the bloom and harvest water for laboratory analysis. ht tp://mote.org/news/florida-red-tide / Web.29 Jan. 2015 Water fluoridation poses several health risks to human beings, mainly children. The right measured quantity, which has the adverse consequence on the community, is not easily determined. High amount of fluoride in water is mainly likely to result in dental fluorosis. The rate of exposure causes severity of the ailment. Fluoridation is also efficient and cheap way of improving dental health in a society. Several studies indicate children who have ingested fluoridated water to optimal levels suffer less tooth decay. Fluoridation of water also prevents tooth among seniors in communities. Based on the reasons above I would not support fluoridation of water. Creation of pathogenic or fatherless embryo may result in the formation of animal-human hybrids caused by fusion of animals and human cells. It also does not require sperm to produce a new living being. Due to these reasons, religions

Radiation Research Paper Example | Topics and Well Written Essays - 2500 words

Radiation - Research Paper Example UV radiation comprises only about 5% of total solar radiation but is biologically important, as exposure to this part of the spectrum might lead to damage of cellular DNA and thereby increase the risk for skin cancer. Descriptive epidemiological data strongly indicate a link between solar radiation and malignant melanoma. Studies of have suggested that the risk for melanoma is related to exposure to solar rays at the place of residence in early life. Some 5% of solar radiation is within the ultraviolet spectrum and may cause both malignant melanoma and non-melanocytic skin cancer; the latter is regarded as a benign disease and is accordingly not included in our estimation of avoidable cancers (Edmund Kennet Karuth, 2011). Ionizing radiation is classified as either particulate or electromagnetic. Charged particles such as electrons (beta minus particles), protons, alpha particles (helium nuclei) and heavy ions can ionize directly. Uncharged particles, notably neutrons, interact with the nuclei of the atoms through which they pass and give up their energy to produce recoil protons, alpha particles and heavier nuclear fragments, which go on to produce ionizations. The important characteristic of ionizing radiation is the local release of large amounts of energy, sufficient to break strong chemical bounds that are biologically important. Electromagnetic ionizing radiation consists of X and gamma rays, which give up part or all of their energy to the orbital electrons of the atoms through which they pass, producing fast recoil electrons that have sufficient energy to be ionizing. X and gamma radiation differ only in the way in which they are produced, gamma being produced by the decay of radioactive isoto pes and almost all X rays being made by electrical machines. For radiation initiated or formed, there is a process. To begin with, we classify radiation as either particulate or electromagnetic. Charged particles such as electrons (beta minus particles),

Employee management in HM Essay Example | Topics and Well Written Essays - 3000 words

Employee management in HM - Essay Example The present-day HRM approach refutes this fallacy and asserts the view that employees can rightly be considered as very valuable assets which are the major players in the achievement of organizational goals. There has been a lot of controversy about the alignment of HRM practices and establishment of strategy with the goals of the organization (Caldwell R. 2004; Ulrich, 1997: 27). In theory, this sounds plausible, although in practice it requires a significant reorientation in the conventional remit of the personnel function. Ulrich has captured the scope of this new role when he argues that: 'HR professionals become strategic partners when they participate in the process of defining the business strategy, when they ask questions that move the strategy to action and when they design HR practices that align with the business' (1997: 27). Unfortunately, Ulrich is somewhat vague in describing how this 'role change' can be practically enacted and empirical evidence of the emergence of new strategic roles is often contradictory (Caldwell, 2003; CIPD, 2003; Gennard and Kelly, 1997). One of the distinguishing characteristics of HRM is that it seeks to transform the often disparate array of policies associated with traditional personnel management into a strategically co-ordinated or 'integrated' set of policies and processes that improve organisational performance (Caldwell R. 2004). Where this has been achieved there is empirical evidence that organisational performance can improve (MacDuffie, 1995). Conversely, when HRM is unable to affirm its integrative ambition, it loses much of its significance as a distinctive approach to people management and becomes old-style personnel management: 'a collection of incidental techniques without much internal cohesion . . . a hodge podge' (Druker, 1961, quoted in Sisson, 1995: 87). Main Functions of HRM All the models of HRM, whether American or European, are based on the three basic functions of HRM which are Recruitment and Selection; Performance Evaluation/Management and Rewards Management & Career Growth. These are discussed in detail in the following text: Recruitment & Selection Human resources recruitment and selection decisions are widely regarded as some of the most important decisions made in organizations (Ferris et al 1999). Furthermore, a principal focus of staffing decisions is the employment interview, so it is appropriate to examine this decision-making tool with respect to influence and politics. Research has continued on how influence tactics in the employment interview affect interviewer decisions, following some of the suggestions for future research proposed by Ferris and Judge (1991). Kacmar, Delery, and Ferris (1992) conducted an investigation that was designed to assess the relative effectiveness of two types of influence tactics used by applicants on interviewer decisions. They found that interviewers gave higher ratings and recommendations for job offers to applicants who employed self-promotion tactics than those who used ingratiation-type tactics (Ferris et al 1999). To illustrate this further, in a carefully conducted investigation, Stevens and Kristof (1995) reported evidence of

Assignment Example | Topics and Well Written Essays - 1000 words - 13

Assignment Example doing working-class activities – and a performance that spark up controversy in the 60s because of its escape from the traditional morality and religion plays. Amidst the competition from renowned theatre houses in Toronto, Studio 275 will primarily rely on traditional publicity such as the use of media release, posters and flyers as well as giving out first hand information through direct marketing to theatre schools and organizations within its reach. Its audience will be composed of women from all income brackets, regardless of their age and background. It will emphasize the plot as something that is contentious in the past and will be refreshed through Studio 275’s production that will bring your memory and interest as to what have these women of the 60s have gone through. Studio 275 was established in 1985 with topmost priority in play development as a means of supporting Canadian playwrights and building the repertoire of Canadian plays. Moreover, the first 15 years of its existence gave emphasis on producing local works but eventually turned in producing shows that reflects the Canadian experience from many generation as well as history and sensibilities that people have brought to the country. This season, the company will focus on series of productions featuring the different sides of women caught up in differing situations. This year’s presentation will start off with Michel Tremblay’s first professionally produced work Les Belles Soeurs (The Sisters-in-Law) directed by Judith Chapman. The story created such controversy in the 60s because of the â€Å"joual† language used by women while discussing about men, religion and Bingo. It represents the working class women in Montreal, doing working-class activities while uttering vulgar language which shocked the Quebec stage in the 60s. 1. Women (Vistors and Canadians). This market includes women from all walks of life, regardless of its social status and age. The title may spark up their interest

Final work Essay Example | Topics and Well Written Essays - 1000 words

Final work - Essay Example We detail phonemic inventories, phonotactics, Inflectional morphology and simple sentences in the language studied. We also discuss about pragmatics of wordplay and question formation strategies. The language chosen here is called Pitjantjatjara. It is from central Australia and it is a dialect of the Western Desert Language (Andrew).this is because of its interestingness and its similarity to my language Sei. My consonant inventory consist bilabial, labiodental, alveolar, retroflex, palatal, velar, uvular, and glottal. There is Glottal, Uvular and Labiodental in my language which are not there in Pitjantjatjara. However both Pitjantjatjara and Sei do have Plosives, Nasals and Bilabials. It has 20 constants, 20 vowels from front to back and from close to open. In â€Å"sei†, onsets are required and complex onset are allowed. For instance, the word [Ê‹É ¸y], which means water in English can be CCV and CC is the onset is the nucleus. In this case complex onsets are allowed in â€Å"sei†. Polar questions are the questions want more complex answers other than yes or no. Content questions are the questions that use â€Å"what† to ask the question (Bischoff and Fountain). In my language, polar questions are similar to those in English. However, content questions in my language we put â€Å"what† in front of the sentence instead of the beginning. For example: In this paper my goal was to understand linguistics and I have focused on the key aspects of linguistics. I have focused on the sound system, morphology and syntax and question formation and pragmatics. From these chapters I feel I know linguistics and I realize that every language is dynamic and

To what extent do computational models support constructivist theories Essay

To what extent do computational models support constructivist theories of development - Essay Example On the other hand, few theorists declare it the outcome of child’s interaction with his environment, from where he learns how to act, react and behave at some specific situation. Several theories have been articulated on cognitive development, and researches have been made on different aspects of development in children; four of which have most significant influence on the language skill as well as kindergarten learning process during the initial years of children. These theories include Nativist, Maturationist, Environmentalist and Constructivists ones. Since the study of personality development is an exceedingly complex phenomenon, several theories have been articulated on the question of how a personality passes through different phases of growth from childhood to adolescence, and what are the components which determine transformations in a child from premature years to maturity. In addition, theorists analyse whether the behaviour in people is a learned one or man’s behaviours are due to uncontrollable genetic impulses. Also, variation in intensity of aggression and violence among people is due to difference in their hormones. â€Å"The only influence†, Cervone views, â€Å"which parents would have on their children’s personality is a biological one. They pass their genes on to their children. According to the trait theories, parents’ interpersonal interactions with their children would exert little effect on the child’s personality development.†(2001) Various cognitive theories have bee n articulated in order to examine the role of nature vs. nurture in the development of a personality. All the cognitive schools of thoughts have different views and ideas on child development process, though constructivist theory won imperative popularity and wonderful applause more than the comparatives theories. Piaget and Vygotsky are the pioneers

Application for MBA Program at LONDON BUSINESS SCHOOL Essay

Application for MBA Program at LONDON BUSINESS SCHOOL - Essay Example n to learn leadership and management skills is the strategic decision-making process that was followed during the training session at my workplace in Power and Energy sector in India – Thermal and Hydro. At that time I was attached to a 2640MW Thermal power project where I took the lead on the acquisition of 2050 acres of land. My major role in this project was to obtain clearance of the project from every department under Central and the State Government, such as, Environment and Forest, Pollution, Civil Aviation, Defence. I had to make them understand the requirements of the project and also arrange finance in forma of debt or equity for the completion of the project. It enhanced my career goals and I got the opportunity to build strong leadership qualities. Along with my current experience, I participated in various trainings to shore up my communications, people development, business operations skills that enabled me to become a dynamic leader. I felt the need to broaden my horizon and understand various aspects of organizational culture, governance and the importance of globalization to stand out in the competitive business environment. My commerce degree and management exposure have secured a senior executive position in the organisation. Henceforth, a LBS EMBA program will prepare me to undertake more senior responsibilities (Director of Strategy & Innovation) by 2016. Being a leading Infrastructure company, Navayugahas made significant inroads into developing a strategic foray into Africa through multi modal projects that envisages bringing in South African coal to meet the needs of 14,000 MWs of coal fired projects that are coming up in the close proximity of the co-operated Krishnapatnam port. Being part of the business development team in recognising and now getting close to realising this opportunity, my organization is promoting talent development and opening opportunities for key resources to take the company to the next level. I believe I can

Outline and essay of Thomas Jefferson Essay Example for Free

Outline and essay of Thomas Jefferson Essay Thomas Jefferson I. Thomas Jefferson (1743-1836) II. A. Education- Was sent to Dover, Virginia, where he studied Latin with Reverend William Douglas until 1757. He was then sent to the school of the Reverend James Maury at Hanover, Virginia, and spent two years studying Greek and Latin classics, history, literature, geography, and natural science. In March 1760 Jefferson entered the College of William and Mary. B. Occupational Background- 1767- Jefferson admitted to the practice of law and became a successful lawyer. Also supervised the Shadwell Plantation. Was a member of the Virginia House of Burgesses. Took an active part in events that lead to the American Revolution. 1776- Jefferson took his seat in Congress as an elected delegate and wrote the Declaration of Independence. Served as Secretary of State under Washington and Vice president under Madison. III. Served two terms (1800-1808) IV. Key issues prominent in Election- federal government vs. states rights, westward expansion of the nation, Native Americans, the freedom of lower class white men. V. Opponents A. First Election (1800)- Aaron Burr (Democratic-Republican), John Adams (Federalist), Charles C. Pinckney (Federalist), John Jay (Federalist) B. Second Election (1804)- Charles C. Pinckney (Federalist) VI. Vice President A. 1st term vice- Aaron Burr B. 2nd term vice- George Clinton VII. Political Party of Jefferson- Democratic-Republican VIII. Domestic Happenings A. Louisiana Purchase (1803)- The Louisiana Territory was purchased for 15 million dollars from France. Doubled the size of U.S. secured navigation rights on the Mississippi River. Authorized purchase without making amendment, exercised the presidents implied powers to protect the nation. B. 12th Amendment (1804)- Citizens are to vote for President and Vice President separately. Prevented future electoral crises. C. Non-Importation Act (1807)- prohibited importation from Great Britain of cloth and metal articles. D. Embargo Act (1807)- Stopped shipments of food and other American products to foreign ports. Many were thrown out of work because of it. Was created to maintain U.S. neutrality. Created as a short-term measure to prevent confrontation between American merchant vessels and British and French warships and to put pressure on France and England. E. Non- Intercourse Act (1809)- passed by Jefferson in his last days of office. Reopened trade with all nations except Britain and France, and authorized the president to resume trade with Britain or France if either of them ceased to violate neutral rights. IX. Foreign Policy Decisions- Stated under domestic happenings. X. Major Conflict of Administration- A. Tripoli War (1801-05)- A conflict between the United States and Tripoli, incited by American refusal to continue payment of tribute to the piratical rulers of the North African Barbary States of Algiers, Tunis, Morocco, and Tripoli. Involved North Africa, was extension of fight about protection from pirates in Barbary States. B. Marbury v. Madison (1803)- Supreme Court of the United States established its authority to review and invalidate government actions that conflict with the Constitution of the United States. First time that the Supreme Court declared an act of Congress to be unconstitutional. Established Judicial Review. C. Burr Hamilton Duel (1804)- Hamilton publicly criticized Burr, Burr demanded for an apology and a duel resulted. Hamilton was fatally wounded. D. Republicans attack the federalist judiciary (1804)- Republicans were making every effort to remove federalist judges from power. The house was unable to impeach Supreme Court Justice Samuel Chase. Preserved the Courts independence and established the precedent that criminal actions were the only grounds for impeachment. E. The Chesapeake Incident (1807)- British ship fired upon American ship that refused to be searched for deserters. Three Americans were killed, and eighteen wounded British seized four deserters, three were American citizens. Exposed American military weakness and increased the impact of impressments on the public. Would be the cause of Embargo Act. XI. Major Social Changes- A. Peoples involvement in Politics increased. 90 percent of eligible voters cast ballots between 1804 and 1816. Political barbeques states, and new style of campaigning evolved. B. Slave revolutionist ideas began. C. American Art began to take shape. 1. Rembrandt Peale was one of most famous of first American artists. Was famous for his portraits of American presidents. XII. Major Inventions and Technological Advancements A. Robert Fultons invention the Steamboat, Clermont(1807) makes its debut XIII. Thomas Jefferson was a fairly good president and receives an overall rating of 6.5. His decisions and ideas were sometimes wise and sometimes foolish. Jeffersons main goals were to restore government to its limited role, to extend the Republicans power in the federal government, to establish republican virtues such as independence, self-reliance, and equality, and to reduce the National debt as much as possible. He also wanted to expand the nation and make it as powerful as possible. Like the presidents before him, he also wanted to maintain neutrality, undisturbed commerce, and no entangling alliances. Adams accomplished some of these goals. Initially, the national debt was decreased. Congress repealed all internal taxes, including the Whiskey Tax. Jefferson also declined to use the Alien and Sedition Acts against his opponents, and congress allowed both acts to expire. The Naturalization Act was also replaced with a much less severe one. He refused to recognize any of the appointments Adams made in the last days of his presidency, and awarded vacant treasury and judicial offices to republicans. He succeeded in his goal and got rid of the old Federalist programs he didnt like. As for expansion, the purchase of the Louisiana Territory allowed Jefferson to achieve exactly what he had dreamed of. It also prevented war with France, over the Mississippi River. Accomplishing this goal however, contradicted his goal of eliminating the National debt and strictly abiding by the Constitution. Jeffersons cabinet included Aaron Burr (1801) and George Clinton (1805-1809) as Vice president, James Madison as Secretary of State (1801-1809), Secretary of the Treasury Samuel Dexter (1801) and Albert Gallatin (1801-1809), Secretary of War Henry Dearborn (1801-1809), and Secretary of Navy Robert Smith(1801-1809). Albert Gallatin was one of Jeffersons best  appointments. Gallatin worked to help achieve Jeffersons goals in National budget. He cut the army budget in half and reduced the 1802 Navy budget by two-thirds. Gallatin moved to reduce the national debt from 83 million to 57 million. Robert Smith also had a significant influence. He oversaw the Navy that blockaded Tripoli to win the Tripoli war and also forced the Algiers and Tunis to renounce attacks against Americans. The president chose his cabinet because he believed they were the most qualified and wanted to achieve the same things he did. This was true for the most part, and his cabinet was on his side. The president and congress got along very well. The Republicans were in majority throughout his presidency so Jefferson had no problems with congress. When Jefferson declined using the Alien and Sedition Acts congress let them expire. Congress repealed the Naturalization Act, and created a new one that required less for citizenship. Congress also repealed the Judiciary Act of 1801, so Jefferson could appoint a Supreme Court member. Jefferson controlled congress through his leadership of the Republican Party. It was firmly on Jeffersons side and did everything it could to further the republican interest. Jefferson had to deal with domestic and foreign crises. The nations had built up a large debt, which could be called a crisis. Jefferson wanted to reduce the debt as much as possible. At first, he did do this by cutting funding. But with the purchase of the Louisiana Territory the debt only increased. In the seas, Jefferson was faced with a number of problems. Britain was practicing impressments. Senate passed the non-importation act but he suspended it in hopes of a negotiation settlement. Negotiations were unsuccessful so nothing changed. At the time the impressments of sailors wasnt considered a crisis, but the Chesapeake affair made everyone aware. In reaction, Jefferson did not declare war, because he knew Britain had a superior Navy. Instead, he closed American waters to the British, and issued the Non-importation and Embargo Act. War may have been avoided, but by closing all American ports Jefferson created his own new crises. Smuggling resulted and the American economy plumme ted. By issuing the Embargo Act, he hurt his own nation more then his intended targets, Great Britain and  France. Resentment was also created throughout New England, and talk of succession started. To deal with this crisis he created, Jefferson issued the Non-Intercourse Act. The new Act solved the problems created by the embargo, but didnt prevent any of the same problems that prompted it. The issuing of these acts was by far the presidents greatest failure. Although it was a failure, some good did come out of it. Americas industries grew. Forbidden to trade, Americans had to make their own products. The Embargo precipitated the Industrial Revolution. For Jefferson, the crises he dealt with are ones hed rather forget. A minor crisis which Jefferson had to deal with was Aaron Burrs conspiracy, the details of which are still unknown, either to establish an independent republic in the Louisiana Territory or to launch an invasion of Spanish-held Mexico. Jefferson acted swiftly to arrest Burr early in 1807 and brought him to trial for treason. Jefferson is not known as a good president for how he dealt with crises, it is the opposite. As for his accomplishments, the Louisiana Purchase was his greatest success. The territory was vast and benefited the nation in many ways. Not only was war avoided, but a mass amount of land was acquired. Navigation on the Mississippi River was also gained, which was extremely important for trade. This accomplishment was perhaps one of the greatest of any president and administration in American History. Thomas Jefferson was greatly respected by the people of his day. He was well known as a revolutionary leader and as the author of the Declaration of Independence. He was also known and respected as the governor of Virginia. He truly served the people, and was the first president to lead a political party. Jefferson was a leader, and everyone who knew of him saw him as one. Jefferson was frugal, simple, and fickle. From the beginning, Jefferson made it clear that he wanted to represent the average American, unlike the other presidents before him, he dressed plainly, even at his inauguration. He was frugal in that he cut spending as much as possible, internal taxes were reduced and the military budget was cut, with the exception of the Louisiana Purchase. He was fickle in that he did not hesitate in buying the Louisiana Territory, using Federal power. Jefferson was known to believe in strict interpretation of the Constitution and it did not state that the president  had the authority to acquire new territory and integrate it into the nation. The president and his administration influenced decisions made by future administrations. Jeffersons decision to exercise the implied powers the president has to protect the nation set a precedent for future presidents. Many things Jefferson and his administration did also affected the lives of future generations. The purchase of the Louisiana territory would create a whole new group of people, called frontiersman. People would settle into the area and live new lives. Purchasing the territory, although causing further debt, was the best thing for the country. It would end up being an excellent investment. Jeffersons embargo act, also had a dramatic affect on the future. He did not know at the time, but the embargo Act would enhance Americas industries, and start a whole new trend. When the president made his decisions they were thought through, although not always good ones. The decisions Jefferson made in foreign affairs were mostly correct, because the nation was not ready for war and to stay neutral was the best thing. But Jefferson should have avoided war by using methods other than economic pressure. Jefferson was fairly-open minded and would listen to others. Its hard to say precisely how open-minded he was, because his cabinet and congress agreed with him on just about everything. Overall, Thomas Jefferson was a good president. Although his results were far from perfect at times, his intentions were good.

Cross-Cultural Differences Company X Essay Example for Free

Cross-Cultural Differences Company X Essay A. Cross-Cultural Differences Company X is considering expanding its business to China. However, prior to moving into a new and foreign market, Company X must understand the various cross cultural differences that are relevant to properly conducting business in China. By being more sensitive to and understanding the cross-cultural differences, Company Xs transition into the new market should be less challenging and improve its chances of acceptance. Language, work ethic and material culture are three cultural differences that should, first, be understood prior to pursuing opportunities in China. Language is a barrier that will greatly influence the ability of Company X to conduct business in China. Included in this category is spoken, written and body language. If not adequately addressed, spoken language barriers will result in miscommunication, the inability to collaborate, and inability to deliver appropriate customer service. Specific to China is that there are 1000s of dialects and it is common for residents of China from various parts of the country to even have difficulty understanding their fellow countryman’s local dialects. However, the spoken language barrier can be overcome by adopting the use of an interpreter to to assist in verbal communication and establishing appropriate relationships (Ball et al, 2009). By leveraging local experts who are fluent in Mandarin or Cantonese, depending on where business is to be conducted, will likely result in a competitive advantage for Company X. its important to have a interpreter who also understands Company Xs industry. Furthermore, its important to avoid the use of idioms and jargon specific to the organization. When engaged in a conversation, it is important avoid using the word â€Å"no.† Instead, an acceptable response to a question might be, â€Å"we will take the idea into consideration and get back to you about the item.† In the U.S., its common to respond with and acceptable to respond with the word â€Å"no† when appropriate. However, it could impair business relations when not approached properly. Next, it is imperative to accurately translate written communications in a form that is understandable and appropriate for the specific foreign audience, in this case China, and to ensure meanings are not lost. This might include translating technical manuals, catalogs and advertising ideas into Mandarin or Cantonese. In translating documentation, it will be critical; to select words in the from the chosen language that have the same meaning as the English words (Ziganag Fan, 2004). Employing qualified translators who can accurately convert English text to the required language will allow Company X to overcome the written language challenges Its important to understand and be aware of body language while conducting business in China (Ball et al, 2009). . For example, when entering a room, the host will usually direct a guest to sit. Otherwise, it would be considered rude to sit prior to being directed by the host. In the the U.S. This may not be seen as an issue. However, it is one of the cultural differences to be aware of. Another example is with personal space. In the U.S., for example, its common to maintain an arms lengths distance from others. Approaching closer is considered inappropriate and can make some feel uncomfortable. In China, on the other hand, it is common for others to be in what Americans might consider their â€Å"personal space.â€Å" No offense is meant by the action. This is just another cultural challenge to be aware of as Company X pursues business in China. Work Ethic and business relationships are further cross cultural differences that need to be carefully approached. In the Chinese business culture, personal relationships directly influence work ethic and business relationships. According to one expert, â€Å"China is a relational-oriented country in which people place great importance on personal relationship. Chinese managers may initially focus more effort on building social and interpersonal relations before entering into business or contractual relationship† (Ziganag Fan, 2004). For example, employee loyalty can be described and improved by reciprocating favors. Developing business relationships are expected to take more time in the Chinese culture as opposed to how they are developed in the united States. In the U.S., businesses and clients typically meet in a formal setting and focus on the business requirements and solutions whereas, in China, first, second and even third meetings might be in informal settings where b usiness is not expected to even be discussed. The legal system is another issue to be considered when doing business in China because it is still viewed as being in a developing stage. Contracts, for example, are highly influenced by this difference. In the Chinese culture, contracts describe how relationships will be developed whereas in the United States, the contract is a binding agreement that spells out the specific terms, conditions and expectations from each party involved. As Company X pursues the possibility of expanding business to China, it must understand that the Chinese business culture does not place as much emphasis on the binding force of a written contract. B. Compare U.S. business practices to practices in your proposed country for each of the following: Product, Price, Promotion and Place The marketing mix should be taken into consideration as Company X considers expansion int the China market. It is important to recognize that strategies that are effective in the United States will not necessarily be effective in China. Therefore, the components of the marketing mix (products, price, promotion and place) strategies might require adjustments to become attractive to the Chinese market. Often times, the total product must be modified to accommodate the needs and appeal of a specific market. This does not necessarily mean that the manufacturing or production process is modified. The total product consists of the brand, accessories, services, warranty, instructions, image and packaging (Ball et al, 2009). For example, if Company X decides to sell certain circuit boards in China, it might be more beneficial to modify the package and instructions that are written in English for the U.S. Market and translate into Mandarin or Cantonese for the Chinese market. Another example is in the frozen food industry. If Company X is distributing frozen meats, like chicken and beef, to grocery retailers in the U.S. and wants to expand into the Chinese market, the company might encounter infrastructure challenges because many rural and undeveloped areas of China may not be equipped with freezers. Its more common to find fresh or live chickens in markets so Company X may want to consid er modifying its product strategy from distributing frozen food in China to fresh distribution as an alternative. Pricing also needs to be addressed because purchasing power in the foreign currency may differ from the U.S. dollar. Prices need to be adjusted to consider the cost of living in China. For example, if a widget in the U.S. is costs ten dollars, the price might be equivalent to forty dollars in local Chinese currency (Ball et al, 2009). Consumer wages are lower in much of China making purchasing a more expensive item out of reach for many potential consumers. Additional factors include price increases due to taxes and tariffs. Promotion includes methods for effectively communicating a message, such as through advertising, to achieve a desired perception. Forms of advertising include radio, television, billboards, internet and brochures. The messaging delivered in the U.S. Market will likely differ form how the product is presented in China. In the U.S., advertisements for a particular product may focus on cost savings and product quality benefits, whereas in China, advertisements typically project how the product will improve ones quality of life. In the U.S., there are are variety of Another important consideration is place or distribution. In other words, how will Company X get the product to customers in China? Place takes into consideration factors like distribution partners, geography, trade routes and climate (Ball et al, 2009). Distribution in the U.S. is highly developed an easy to access. By utilizing domestic shipping companies, product can be in the hands of a customer overnight or within hours, for that matter. If Company X leverages retail distributors like supermarkets, consumers can get their products even quicker. The United States has a highly developed infrastructure system of roads bridges and seaports that enable product to easily move to every city in the country. On the other hand, there will be challenges to doing business in China. These includes regions of markets that are landlocked, where there is no seaport access with less developed roads resulting in slower movement of product. When conducting business in China, it is common practice to develop partnership with foreign distributors who are familiar with the regional and local cultures, industry and business climate. Most importantly, prior to launching business in China, it will require a series of meetings to get to know partners, their understanding of the markets and their success. C. Ethical Issues Its important to understand that certain common practices in one country may be prohibited and illegal in another country. Two distinct ethical issues that will influence proceeding with conducting business in China is the political environment and practice of gift giving. First, in the United States it is a common practice for large industries or businesses to engage in politics and attempt to influence laws through lobbying. Companies might even go as far as publicly criticizing the U.S. Governments position on a particular issue. This is legal and often commonplace in the United States. On the other hand, in China, it is unlawful for businesses to speak out against or criticize government policy so the business must be cautious to comply with policy and not voice dissent. Secondly, gift giving is no longer encouraged in the U.S., and furthermore, in some cases may be construed as bribery which is illegal. Some businesses even limit the value of gift that employee s can accept from vendors. Even in within the federal government, employees are prohibited from accepting meal offers from suppliers that exceeds twenty five dollars. An equity trader who offers an executive at a firm, a gift in the form of a large sum of money in return for specific â€Å"inside† information, would be considered bribery and is completely illegal in the United States. In China, however, it is common practice and expected to give gifts to potential business clients. The act is a welcomed practice that takes place at all levels of business. Obviously, there are limits that might cross into unlawful practices, specifically when offering high valued gifts to government officials.

The School For Scandal by Richard Brinsley Sheridan

The School For Scandal by Richard Brinsley Sheridan The aim of satiric comedy was to subvert the social structures, according to the Glossary, satiric comedy ridicules political policies or philosophical doctrines, or else attacks deviations from the social order by making ridiculous the violators of its standards of morals or manners (Abrams 39). Thus the first aim of satire in general is to deconstruct the social and political constructions; this was practiced by Aristophanes, and in the Renaissance by Ben Jonson. The comedy of manners originated by Menander, paved the way for Restoration comedy which was ripened by the French dramatist Moliere. After the popularity of Restoration comedy in England in eighteenth century, the sentimental comedy started to dominate the stage as a reaction against what was supposed as immorality of Restoration comedy, but still two major dramatists continued writing in Restoration comedies: Oliver Goldsmiths She Stoops to Conquer and his contemporary Richard Brinsley Sheridans The School for Scandal. A mong the two, Sheridans play satirizes not only the upper-class social structure but also the contents of sentimental drama itself. The play shows a dichotomy of good and bad in eighteenth century society and that how the sentimental codes of behavior has limited the good/evil binary into a flat pretension: this dichotomy is depicted as the Surface brothers: as their names suggest they are judged only according to their exterior and surface behavior: in the first scene Miss Verjuice describes the two brothers, Joseph and Charles Surface, this way: here are two young mento whom Sir Peter has acted as a kind of Guardian since their Fathers death, the eldest possessing the most amiable Character and universally well spoken of, the youngest the most dissipated and extravagant young Fellow in the Kingdom, without Friends or character (I:i) through the next lines it is revealed that the elder brother, Joseph, who has apparently the most amiable Character has conspired a plot with lady Sneerwell to come between the love relationship of Charles and Maria (Sir Peters ward) so that Joseph can marry Maria and Lady Sneerwll, a widow, can possess the young Charles who is now bankrupt. Lady Sneerwell explains about Joseph: His real attachment is to Maria or her Fortune/but finding in his Brother a favoured Rival, He has been obliged/to mask his Pretensionsand profit by my Assistance. And then confesses her desire for Charles: must I confess that Charlesthat Libertine, that extravagant, that Bankrupt in Fortune and Reputationthat He it is for whom I am thus anxious and malicious and to gain whom I would sacrifice-everything (I:i) From these confessions the reader knows that Joseph who is universally well spoken of is a fraud, but since he is a good pretender and knows what the society demands to act as an honorable man, so he is seen by everybody even those who know he is pretending as a man of sentiment. LADY SNEERWELL. I have found out him a long time since, altho He has contrived to deceive everybody besideI know him to be artful selfish and malicious while with Sir Peter, and indeed with all his acquaintance, He passes for a youthful Miracle of Prudencegood sense and Benevolence. VERJUICE. Yes yesI know Sir Peter vows He has not his equal in England; and, above all, He praises him as a MAN OF SENTIMENT. LADY SNEERWELL. True and with the assistance of his sentiments and hypocrisy he has brought Sir Peter entirely in his interests with respect to Maria and is now I believe attempting to flatter Lady Teazle into the same good opinion towards himwhile poor Charles has no Friend in the Housethough I fear he has a powerful one in Marias Heart, against whom we must direct our schemes. In the next scene, Rowley informs Sir Peter that Sir Oliver has arrived from the West Indies and is in the town; Sir Oliver, the brothers uncle wants to choose his hair, thus he is to come and visit his nephews whom has not seen him since childhood and thus cannot recognize him by appearance. From their discussion it is clear that it is only Rowley that sees through the two gentlemen: ROWLEY. You know Sir Peter I have always taken the Liberty to differ with you on the subject of these two young GentlemenI only wish you may not be deceived in your opinion of the elder. For Charles, my life ont! He will retrieve his errors yettheir worthy Father, once my honourd master, was at his years nearly as wild a spark. (I:ii) But even Sir Peter cannot deny the importance of the codes of sentiment for a young man Joseph is indeed a model for the young men of the AgeHe is a man of Sentimentand acts up to the Sentiments he professesbut for the other, take my word fort if he had any grain of Virtue by descenthe has dissipated it with the rest of his inheritance. (I:ii) Changing appearances once again enables the characters: this time Sir Oliver, who has decided to put his nephews on a trial, is set to meet Charles as Premium, a broker. When they meet, Charles proposes selling his ancestors portraits to the broker for gaining money; this makes Sir Oliver furious, but Charles denial of selling Sir Olivers own portrait even for eight hundred pounds; under the mask of a broker, Sir Oliver understands the kind nature of his nephew: CHARLES. No, hang it! Ill not part with poor Noll. The old fellow has been very good to me, and, egad, Ill keep his picture while Ive a room to put it in. SIR OLIVER. [Aside.] The rogues my nephew after all! Contrary to the supposed social values of an honorable man in eighteenth century, here Sheridan lets the audience have faith on a lax man who contrary to a man of sentiment, loves wine and women and puts his ancestors on an auction for money. He shifts the binaries of good/evil, moral/immoral, gentleman/rogue by giving attributes of one to the other and vice versa. Just as appearances can be useful for pretenders such as Joseph, Sheridan makes a comic scene in unveiling of appearances in the famous library scene in act 4 scene three; Joseph who secretly woos Sir Peters young wife, Lady Teazle, hides her behind a screen when Sir Peter enters unexpectedly, telling Joseph that he thinks his wife has an affair with Charles, the next visitor is Charles himself, Sir Peter also hides in the closet to hear his reaction to what he is accused of. Sir Peter comes out of the closet when he understands that Charles is innocent and when Joseph goes out, tells Charles that Joseph has a girl, a French Milliner, with himself who is now in this room; Charles gets curious to see her and unveils the screen: to their astonishment it is Lady Teazle standing there. Charles asks each of them to explain the situation: CHARLES. Sir PeterThis is one of the smartest French Milliners I ever saw!Egad, you seem all to have been diverting yourselves here at Hide and Seekand I dont see who is out of the Secret! Shall I beg your Ladyship to inform me!Not a word!Brother! will you please to explain this matter? What! is Honesty Dumb too? Sir Peter, though I found you in the Darkperhaps you are not so nowall mute! Well tho I can make nothing of the Affair, I make no doubt but you perfectly understand one anotherso Ill leave you to yourselves.[Going.] Brother Im sorry to find you have given that worthy man grounds for so much uneasiness!Sir Petertheres nothing in the world so noble as a man of Sentiment!-(IV:iii) Charles comparison of the situation to a game (hide and seek) is a subversive look at the upper-class society of the time; suggesting the fact that all these people of sentiment all playing roles in the game, and that when being found out by others they lose the game since their supposed nobility is gone. They are decent, righteous fellows as long as they are hidden, and when they are found the game is over and simultaneously their dignity is over. This is the deconstructive view of a supposed noble society and this is what Sheridan predicts for pretenders of his time. The irony found in Charles witty comment to Sir Peter: theres/nothing in the world so noble as a man of Sentiment! hints the audience as well as Sir Peter and people who thinks like him, that the statement is a void pretension, just a tool for villains to act out as a nobility. The main center of the structure of social ethics and principles which is sentiment is totally decentered and deconstructed when Sir Oliver encounters this time Joseph: But now I am no more/a Broker, and you shall introduce me to the elder Brother/as Stanley. Once again borrowing another identity, (of Stanley a poor relative of the brothers mothers), Sir Oliver is to test Joseph, who unaware of the true identity of his companion, does not act his sentiments and declares that his uncle Oliver has done nothing for him: SURFACE. My dear Siryou are strangely misinformedSir Oliver is a worthy Man, a worthy mana very worthy sort of Manbut avarice Mr. Stanley is the vice of ageI will tell you my good Sir in confidence:what he has done for me has been a merenothing; tho People I know have thought otherwise and for my Part I never chose to contradict the Report. SIR OLIVER. What!has he never transmittedyouBullionRupees Pagodas! SURFACE. O Dear SirNothing of the kindnonoa few Presents now and thenchina, shawls, congo Tea, Avadavatsand indian Crackerslittle more, believe me. SIR OLIVER. Heres Gratitude for twelve thousand pounds! Avadavats and indian Crackers. (V:i) Joseph even refuses giving money to the supposed Mr. Stanley who has come for borrowing money and instead flatters himself for what he has done for that unfortunate young man and accuses Charles of being extravagant. Later Sir Oliver and Rowley, knowing what Joseph has done to Sir Peter tease his ideas of sentiment. SIR OLIVER. à ¢Ã¢â€š ¬Ã‚ ¦I come only to tell you, that I have seen both my Nephews in the manner we proposed. SIR PETER. A Precious Couple they are! ROWLEY. Yes and Sir Oliveris convinced that your judgment was right Sir Peter. SIR OLIVER. Yes I find Joseph is Indeed the Man after all. ROWLEY. Aye as Sir Peter says, Hes a man of Sentiment. SIR OLIVER. And acts up to the Sentiments he professes. ROWLEY. It certainly is Edification to hear him talk. SIR OLIVER. Oh, Hes a model for the young men of the age! But hows this, Sir Peter? you dont Join us in your Friend Josephs Praise as I expected. SIR PETER. Sir Oliver, we live in a damned wicked world, and the fewer we praise the better. (V:ii) The supposed binaries of good/evil that are now broken and it is not easily appropriate to call one as good and the other as bad explains how the transcendental signified of sentiment was decenterd by Sheridan at the time. As Jacque Derrida proposed the binaries can be meaningful in a relation of difference that is we know red is red because it is different from blue. In this drama, Sheridan pictures that the difference between good and evil, honest and dishonest, moral and immoral has turned into a deceptive play of appearances. For eighteenth century people, a person was good, because he did not gamble, drink, and did not court women. At the same time a person is evil since he did not behave morally and according to the defined sentiments. Sheridan wishes to change the attitude of the audience; to suggest that the criterion of difference for judging between good and evil is not right. Joseph is depicted as the epitome of the societys hypocrisy, he is known by his friends who act in the same way LADY SNEERWELL. O Lud you are going to be moral, and forget that you are among Friends. SURFACE. Egad, thats trueIll keep that sentiment till I see Sir Peter. It seems that being hypocritical is the fashion of the era and if one does not follow this fashion he is ruined as Charles was going to be ruined before his uncles arrival. The set of persons whose major task is to talk behind people and ruin characters create this school for scandal whose president as Sir Peter declares is Lady Sneerwell. Sir Peters astonishment implies how dangerous the result of their assembly could be: SIR PETER. Mercy on mehere is the whole set! a characters dead at every word, I suppose. (II:ii) Mrs. Candour, Benjamin Backbite and Crabtree assist her in this joyful business; they have time to include everybody in their malevolent conversations; as Mrs. Candour says the world/is so censorious no character escapes. They know that Charles is no man of pretending, and because of this they call him a miserable scandal in comparison to his brother. As Derrida studies the binaries, he claims that each binary opposition is a hierarchy, because always one term in the pair is privileged or considered superior to the other (Tyson 254). Hence, if one finds the binary oppositions in a culture and at the same time identifies the privileged one in the pair, one can discover something about the ideology of that culture. In this case in the binary of good/evil, the privileged is good, but the problem is that, good and evil are arbitrary concepts. What the eighteenth century upper-class society understood as good were just a set of sentiments that were practiced through appearances. And what they recognized as evil, were again a set of behaviors that were announced universally as evil by the ideological apparatuses. What Sheridan does in his play, is to challenge the mind of the audience to rethink about the structure of these pre-established binaries and their ideological hierarchies hidden behind them and to try to deconstruct these structures in every individuals comprehension. Drinking and flirting women and borrowing money from usurers cannot be an appropriate criterion for judging people as evil and immoral while good sticking to the fashionable norms of behavior of the time and the moral sentiments cannot be a correct measure for estimating a character as good. He also compares the situation of a so-called good person to an actor who plays games and acts out roles by changing appearances and thus is a deceiver and a pretender. This is the great deconstruction of social ideologies perfectly done by Restoration comedies such as The School for Scandal.

Niagara Falls Case Study :: Environment, Hydroelectric-power, energy

Niagara Falls Case Study Niagara falls lays to the south of Toronto on the border with America. The average depth of the water below Niagara Falls is 170 ft and is as deep as its walls are high. The massive volume of water that flows over the falls causes the water to appear green in colour. The water that flows over Niagara Falls comes from Lake Erie which is one of the four great lakes of America. In excess of 5 billion gallons or over 2 trillion litres of water per Hour rushes over the edge of the Falls. This water going over the falls flows down the Niagara River into Lake Ontario and then into the Saint Lawrence River which is 300 miles away. Continuing further North-East , the water finally flows into the Atlantic Ocean over 1000 miles away The governments of America and Canada control the surrounding area most of which is now parkland and conservational areas so as to keep the area attractive to tourists. 44% of tourists to Canada visit Niagara Falls which is roughly 13.4 million people annually .The falls were formed 12,000 years ago as the retreating glaciers exposed the Niagara escarpment, thus permitting the waters of Lake Erie to flow north, to Lake Ontario. This was at the end of the last ice age The escarpment has been gradually eroded back toward Lake Erie, a process that has formed the Niagara Gorge 7 miles long . The Horseshoe Falls is eroding upstream at a faster rate than the American Falls because of the greater volume of water passing over it. Ice accumulates during the winter in the Maid of the Mist pool. The river may become bridged by this ice mass of up to 70 ft above water level. The force of the ice weighs down and erodes the banks and islands as well as bridges such as the honeymoon bridge which collapsed in 1938. .A great rock slide occurred in 1954 at the American Falls and formed a huge talus slope at its base.

The Role of Washington County, Ohio in the Success of the Underground R

The Role of Washington County, Ohio in the Success of the Underground Railroad Gone, gone, --sold and gone To the rice-swamps dank and lone, From Virginia's hills and waters, -- Woe is me, my stolen daughters!" (Whittier in Hamilton, pg. 105) Families torn apart, humans sold on auction blocks, using humans for animal labor. These tragedies along with the words of the Quaker poet John Whiittier are just the beginning when trying to explain the motivation for abolitionists helping to free slaves. The Underground Railroad was a path to safety and freedom for thousands of slaves before the Civil War. Escaping from the chains, confinement and abuse of slavery was no easy task and it took the cooperation of many people to make escape possible. The anti-slavery movement created this path to guide and protect escaped slaves on their way to Canada, the freedom land. Many slaves traveled through Ohio on their journey and were assisted by Ohio residents. My research paper will answer the question: What role did Washington County, Ohio, play in the success of the Underground Railroad? Limitations and Delimitations While there were many states, slaves and abolitionists involved in the Underground Railroad, certain restrictions must be placed on the research. The research in this paper will only cover four stations and their conductors from Washington County, Ohio. The paper will take you on a trip through this county from a slaves point of view. Although the history and origin of slavery will not be covered in this paper, the feelings and thoughts of the slaves on their journeys will be depicted. Fugitive slaves, or runaway slaves, were fleeing a life of hardship and confinement for a life of h... ...hat even bloodhounds will not scent out (Cosner, pg. 85). WORKS CITED Hamilton, Virginia. Many Thousand Gone . New York: Scholastic, Inc, 1993. Blockson, Charles L. The Underground Railroad . New York: Prentice Hall, 1982. Cosner, Sharon. The Underground Railroad . New York: Venture, 1991. DuBois, W.E.B. The Souls of Black Folk . New York: Penguin Books, 1989. Burke, Henry R. Journeys on the Underground Railroad . Marietta, OH: The Underground Railroad Research Center, 1995. Douglas, Fredrick. Narrative of the Life of Fredrick Douglas, An American Slave . New York: Penguin Classics, 1986. "Underground Railroad." World Book Encyclopedia . 1992 ed. "Underground Railroad." Encyclopedia Americana . 1972 ed. Burke, Henry R. Personal Interview. 22 October 1996. Burke, Henry R. E-mail to Author. 18 November 1996.

The Devil And Daniel Webster Essay -- essays research papers

The play "The Devil and Daniel Webster" was written by Stephen Vincent Benà ©t in 1938. Stephen Vincent Benà ©t was born in 1898 in Bethlehem, Pennsylvania. His education came from Yale University and the Sorbonne in Paris, France. "The Devil and Daniel Webster" has a wide array of characters, each with a distinguished personality, yet an overall temperment that would be fitting of a New England community. The main character is Jabez Stone, a wealthy New England statesman whose possition was the state senator of New Hampshire. He had started out as a farmer though, but moved up in life and, when he was about thirty years of age, married the fair woman, Mary Stone- who was in her early twenties. The fiddler, though not incredibly important, was a key character in that he provided foreshadowing.When he said, "But the very devil's got into that fiddle of mine.", he was forshadowing the coming of the devil to disturb the merriments. A very key character in this play is the devil himself, which took the name of Scratch (for that was what he was called in New England communities). He had come to steal the soul of Jabez Stone, claiming that he had a right to Jabez because of a legal contract. Last- but most certainly not least in this story- is the great Governor of New Hampshire, loved by all, Daniel Webster. Daniel Webster was not only the governor, but an excelent orator. He had a way of using words to pursued the opinion of others, sometimes by conve...

Advertising and Promotional Culture Essay

Race and Class in Verizon TV Ads No matter what are the patterns of the ads, the ultimate purpose of ad is attracting public attentions and selling the products. Based on different consumption groups, the ads from the same brand also need to change the advertising images, backgrounds and lines, to reach as many consumers as possible. Verizon Communication Inc is one of the most famous broadband and telecommunications company in United States. Its service range is very broad, including mobile phone, TV and Internet, and its consumption groups covers low class, middle class and upper class people. In this paper, I will analysis the class and racial elements in Verizon 4G LTE commercial and Verizon Mobile Devices and Healthcare commercial. Applying multi-racial advertising talents and different story telling methods, Verizon stresses on the class segregation while pays less attention on racial differences. This advertising strategy helps Verizon divide its consumption groups based on their consumption abilities. It is not only one method to avoid the disadvantage of racial selling, which easily limits the consumption groups, but also direct the company to improve the services to satisfy each specific class better. The Verizon 4G LTE commercial is also called â€Å"Bad Idea† commercial. Just as the African American guys keep saying â€Å"Whassup† in the Budweiser ad, Verizon keep showing the bold black â€Å"Bad Idea† sign after the men in the ad say some bad ideas. The background of the ad is a group of lower class men gather together and play basketball. During the break, they chat and share informations. â€Å"You guys check it out, household bleach. † â€Å"Look Good. † â€Å"I know, right? † Then the â€Å"Bad Idea† comes out with a sting sound. I tell you what saves the gas money. My kids hitchhike to the school. † â€Å"Great Call. † Then the â€Å"Bad Idea† sign comes out again. After two more guys share their information and both have been categorized as â€Å"Bad Idea†, the fifth man comes over, says, â€Å"Surprisingly the Verizon 4G LTE is like 6 times bigger, but I am going AT&T†. Instead of showing the â€Å"Bad Idea† sign again, the voiceover tell the consumers what is the â€Å"Good Idea†, â€Å"There are good ideas and bad, with over 6 times more coverage, Verizon, is the good idea†. This ad uses a sarcastic way to impress the people of lower class and the spectacular consumption strategy to sell the service. To sell the product to a group of people, ads always build up the environment and back ground they familiar with first. Watts defined spectacular consumption as â€Å"a process through which the relations among cultural forms, the culture industry, and the lived experiences of persons are shaped by public consumption†. The group of men in the ad have economic pressure and family burden so they come up their own ideas to save the money. Maybe playing basketball on weekends is their only chance to get rid of work and family messes, so they exercise, brag and relax. The group of men in the ad is the epitome of the lower class men in the United States. Their income is limited so they hope for better quality services with reasonable prices. And this the reason that Verizon keeps telling the men in front of the TV that their 4G is over 6 times more coverage compared to AT&T, which means we have better quality than AT&T and fair price. People’s consumption habits can easily be effected by the surrounding people. The same situation happens in the ad. Though most of the ideas come from those guys are bad ideas, but their friends are willing to accept it. And this is the disadvantage of speculation consumption. Unless people can make right decisions, because good ideas always spread. And this is the ultimate direction that Verizon is willing to go. If the men do not want to make bad decisions and feel brighter in their peers, choosing Verizon is always a good proof. Unlike focusing on social class characteristics mostly, this ad add one African American talent to minimize the racial segregation. It cannot change the fact that even in this small group, it is still white man dominant, but the black talent definitely increase the group diversity and make this more likely in American society. The situation in the other commercial is the other way. This is the TV commercial expressing how Verizon contributed in the health care field. To create out the confidence and reliability of Verizon’s services, the talents who play doctors and nurses in the ad look tidy, calm and helpful. One of the similarities among them is they all use mobile devices to check out the medical records, 3D brian scanner pictures or drug information. The patients are the other essential consumption group that Verizon wants to attract, so Verizon states that patients can measure the heart rate and the contractions and send them directly to the clinic through mobile devices, as well as helping the patients memorize their illness history. All the advantages prove the Verizon tries to â€Å"improve collaborations between care givers and patients†. Also, instead of putting the lines into the talents’ mouth, this ad use the voiceover to tell us the benefits of the service. In this way, Verizon makes the ad more like a Public Addressing Ad instead of a commercial ad. It may makes the consumers feel that Verizon is not only one company which just care about their own profits, it also cares about the society and is willing to pay back. Compared to the former 4G ad portraying the simpleminded, funny and a little arrogant lower class men, this ads pictures doctors and nurses, middle and higher class people as warm-hearted, dedicated and smart. They are the best group to publicize the reliability of high technology. Verizon applies the graphics and the statistics to show how professional Verizon can be in healthcare field. I think the multi-racial aspect is worth mentioning in this ad. Cortese once said in her paper that â€Å"advertising images, as cultural commodities and social constructions, are sites of struggle along racial fault lines in the United States’s cultural landscape†(Cortese, 1), and I think it is a good example of the improvement of racial problem in this country. On the one hand, the white people in this ad is still more than the colored people. After all, the United States is still one white dominancy society, but at the same, it is also a big â€Å"Melting Pot†. So we can still find the Asian American and Latino/African American face from this ad. Moreover, because doctor and nursers are care givers, so they are in a powerful statues, while patients are considered as the care acceptors and they are in a weaker position. In order to show the equal presentation, the ad also categorizes the Asian American as the doctor and the Latino/African American as the patient instead of ask both of them to be the patients. Different company has various adverting strategy. Luxury brands need to show their sharp fashion taste while normal brands must present their money-saving advantage. But for brands like Verizon, which provides necessary services for almost every class people, they need to use diverse selling advertisements to hit all possible consumption groups. From the two typical Verizon ads, people can conclude that the selling strategy of Verizon is dividing consumption groups based on their social class instead of their races. It is a more realistic way to provide different costing plans to various income groups. And it can also attract all people who has this economical ability instead of blocking out of some potential consumers because racial discrimination. In this way, Verizon could possible to increase their consumer range and increase their profit.